THE ROLE OF RUSSIAN PERSONAL NAMES IN THE CREATION OF THE IMAGE OF MAN AND SOCIETY

This article examines the role of Russian personal names in shaping the image of individuals and society. Personal names are analyzed not only as a means of personal identification but also as an important linguistic and cultural element reflecting social status, national identity, cultural values, and historical era. The paper examines the origins of Russian anthroponyms, their semantic features, and their functional role in fiction. Particular attention is paid to the importance of names in revealing a person's character, defining the social environment, and conveying social relations. The conclusion is that Russian personal names are an important factor demonstrating the relationship between language and society.

232
13.02.2026

TRANSFORMATION OF VALUE GOALS IN YOUTH IN AN INFORMED CULTURAL SPACE.

In the article, the author analyzes the transformation of value objects in the process of generational change in the conditions of social relations in society using the example of “prayers”, which are part of folklore in the cultural space. For all eras, a specific value object is manifested, and its variability or continuity necessarily depends on the existing socio-political and cultural characteristics. The lack of a reliable source or database at all times requires the researcher to search for specific methodological approaches. In determining the transformation of value objects in an information society, a specific approach, which has not been paid much attention to in local sociological studies, namely, the factors influencing the worldview of values in “prayers”, were analyzed. In the future, the importance of this approach may play a special role in expressing theoretical and methodological approaches in cultural anthropology and sociology of religion.

209
13.02.2026

THE TRANSFORMATION OF PERSONAL CULTURE IN THE INFORMATION SOCIETY: ETHICAL CHALLENGES AND IDENTITY NEGOTIATION IN A GLOBALIZED DIGITAL ERA

This article explores the multifaceted transformation of personal culture within the evolving framework of the information society. It analyzes how globalization, digital technologies, and mediated communication reshape individual identity, interpersonal relationships, and local cultural traditions. While digital connectivity facilitates cross-cultural exchange and global awareness, it also poses risks such as cultural homogenization, identity fragmentation, and ethical dilemmas, including privacy erosion and cultural appropriation. Drawing upon contemporary sociological and philosophical perspectives, the study emphasizes the paradoxical nature of cultural change in digital environments—offering unprecedented opportunities for self-expression and diversity, yet simultaneously undermining authentic cultural continuity. The paper calls for a critical reassessment of ethical engagement, digital literacy, and cultural preservation strategies in response to these shifting paradigms.

643
15.06.2025

TRANSFORMATION OF PRINCIPLES OF TOLERANCE IN POSTMODERN SOCIETY

This article explores the phenomenon of tolerance deformation in the context of postmodern society. The paper examines key factors that contribute to the distortion of the concept of tolerance, including value relativism, information overload, globalization, and excessive political correctness. Various manifestations of deformation of tolerance are analyzed, such as pseudo-tolerance, selective and aggressive tolerance. The article draws on a wide range of theoretical works and empirical studies demonstrating the complexity and multifaceted nature of the problem. Particular attention is paid to the consequences of tolerance deformation for society, including social fragmentation, erosion of moral guidelines, and increased tension. In conclusion, possible solutions to the problem are proposed based on education, development of critical thinking, and creation of platforms for open dialogue. The article emphasizes the need to rethink the concept of tolerance in the modern world in order to achieve genuine mutual understanding and respect for differences.

855
31.08.2024

THE INTERPLAY BETWEEN RELIGION AND LANGUAGE

This article highlights the issues related to the relations between religion and language. This connection explore the intricate relationship between religion and language, examining how these two fundamental aspects of human civilization influence and shape each other. Language serves as a vehicle for religious expression, allowing individuals and communities to articulate their beliefs, rituals, and spiritual experiences. It also plays a significant role in shaping religious identity by developing distinct terminologies, idioms, and expressions unique to each faith. Moreover, language influences the interpretation and understanding of religious texts. In multicultural and multilingual societies, language becomes crucial for interfaith dialogue, fostering tolerance and cooperation among diverse religious communities.

755
26.11.2023

USING DERIVATIVES TO PROVE INDIVIDUALS, INEQUALITIES, AND SIMPLIFY EXPRESSIONS

This article shows the method of solving mathematical problems: simplifying expressions, using derivation in proof of identity and inequalities. This method is much easier than classical methods, and it is considered with the help of examples.

780
26.06.2023