This article explores the multifaceted transformation of personal culture within the evolving framework of the information society. It analyzes how globalization, digital technologies, and mediated communication reshape individual identity, interpersonal relationships, and local cultural traditions. While digital connectivity facilitates cross-cultural exchange and global awareness, it also poses risks such as cultural homogenization, identity fragmentation, and ethical dilemmas, including privacy erosion and cultural appropriation. Drawing upon contemporary sociological and philosophical perspectives, the study emphasizes the paradoxical nature of cultural change in digital environments—offering unprecedented opportunities for self-expression and diversity, yet simultaneously undermining authentic cultural continuity. The paper calls for a critical reassessment of ethical engagement, digital literacy, and cultural preservation strategies in response to these shifting paradigms.

The article scientifically substantiates the role of the heritage of scientists as a national value in the education of the youth of the Third Renaissance of New Uzbekistan. In the context of globalization, it is difficult to achieve effective results in the educational process without strengthening national and spiritual values in the minds of young people. In order to prepare a new generation of personnel capable of solving complex and large-scale tasks of modernizing our country and building a modern society, it is necessary, first of all, to strengthen their moral character and moral education. This will always be the most important direction of our activities.