This article explores the multifaceted transformation of personal culture within the evolving framework of the information society. It analyzes how globalization, digital technologies, and mediated communication reshape individual identity, interpersonal relationships, and local cultural traditions. While digital connectivity facilitates cross-cultural exchange and global awareness, it also poses risks such as cultural homogenization, identity fragmentation, and ethical dilemmas, including privacy erosion and cultural appropriation. Drawing upon contemporary sociological and philosophical perspectives, the study emphasizes the paradoxical nature of cultural change in digital environments—offering unprecedented opportunities for self-expression and diversity, yet simultaneously undermining authentic cultural continuity. The paper calls for a critical reassessment of ethical engagement, digital literacy, and cultural preservation strategies in response to these shifting paradigms.

The ecological ideal is an exemplary model of social structure based on balanced relationships between humans and nature. This important concept reflects the urgent needs of the modern world. It is not a mere dream or utopian goal, but rather represents one of the most pressing tasks facing humanity. The concept of ecological ideal is being discussed on such a broad scale for the first time in human history, and this is not without reason.

This article analyzes the main features of postmodern society, including its emergence, the nature of changes, as well as the social, economic, cultural and political aspects of these changes. Attention is paid to the following main characteristics of postmodern society: information society, individualism, diversity, fragmentation, acceptance of the relativity of reality, rejection of traditional systems and devices. Comments are also given on the impact of these changes on modern society and their future prospects.